The Baby Show London Excel 2024

Give your baby the best start at The Baby Show, returning to ExCeL London 1st – 3rd March 2024

The Baby Show with Lidl GB – the UK’s largest and best-loved, pregnancy, baby, and parenting event, is coming to ExCeL London from Friday 1st to Sunday 3rd March 2024.

Offering parents-to-be and new parents everything they need, The Baby Show attracts tens of thousands of visitors through its doors each year, offering a wealth of expertise and shopping opportunities to those looking for inspiration for their new arrival. Whether that’s the big-ticket items like a pram, cot, or car seat or the everyday essentials like nappies, muslins, and beautiful baby wear, The Baby Show has a huge range to choose from, at fantastic prices.

The show will host over 350 of the UK’s most popular baby brands including iCandy, Tommee Tippee, Child’s Farm, Silver Cross, MAM, Cybex, Carifit, UPPAbaby, Obaby, Joie, Milton, Pregnacare, Tutti Bambini, Cosatto, Nuna, Baby Björn and Snuz enabling visitors to get everything they need under one roof.

The Live Talks Stage will also host an impressive line-up of expert speakers sharing advice on topics including sleep, breastfeeding, birth, baby first aid with Jenni Dunman from Daisy First Aid, weaning, the fourth trimester, early learning – and more. These include weaning guru Annabel Karmel, parenting mentor Rachel Fitz-Desorgher, world- renowned infant learning expert Dr. Robert Titzer, obstetric doctor, and Founder of Happy Parents Happy Baby, Dr. Will Dooley, sleep experts Heidi Skudder and Calm & Bright Sleep Support, The Breastfeeding Mentor, Danielle Facey, Daisy First Aid and the baby and child nutritionist, Charlotte Stirling-Reed. There will also be inspirational chats with guest celebrity speakers all included in the ticket price.

Mallory Reynolds-Trout, Show Manager at The Baby Show says: “2024 marks the 22nd year of The Baby Show and we are extremely proud to put on such a popular, buzzing event that genuinely helps new parents to make important decisions around their child’s start in life. From pregnancy and post- partum activewear to car seats to carriers, we have so much to choose from. We’ve also got a brilliant buggy testing track where visitors can take their favourite prams for a stroll over different terrains.

“Whether you’ve just found out you’re expecting, or you’re a new parent, The Baby Show is the perfect place to shop for some great deals all under one roof, saving both money and time.”

The New Kids on the Block area will be dedicated to new and emerging brands in the nursery industry meaning that visitors can shop for unique, not on-the-high street brands and designs and support up- and-coming startups at the same time. And the Buggy Testing Track gives visitors the chance to take strollers for a spin while receiving buying advice from Project Baby.

The event makes shopping as easy as possible with a baby in tow with a dedicated baby changing area sponsored by Lidl GB, where visitors can sample complimentary Lidl Lupilu’s award-winning range of nappies and wipes. There’s also a baby feeding area where parents can feed their baby, The Baby Show Café with Joie, or visitors can indulge in a moment of calm at the Obaby Meditation Station.

Tickets are £26pp on the door but there are great offers running up until the show including an early bird 2 tickets for just £30 from 1st –December 1st January 2024, saving £22 on the door.

Visitors can also buy an amazing Baby Show goody bag for only £6, containing goodies worth over £50 – or there are several Tommee Tippee ticket packages to choose from, meaning attendees can purchase all your newborn feeding and baby care essentials at a hugely discounted price while buying their tickets. For more information visit www.thebabyshow.co.uk/excel.

And if parents can’t make the ExCeL London show, there will be shows taking place at NEC Birmingham from 10th – 12th May, Manchester Central from 7th – 9th June, and Olympia London from 25th – 27th October.

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If you would like any information about The Baby Show with Lidl GB, our expert speakers, or wish to attend the show, please contact kat.adams@4media-group.com and fiona.jull@4media-group.com.

Please click HERE to download high-res imagery.

NOTES Opening Times:

• Friday 1st March – 9.30 – 5 pm
• Saturday 2nd March – 9.30 -5.30 pm
• Sunday 3rd March – 9.30 – 5 pmVenue Address: N8, ExCeL London Royal Victoria Dock, 1 Western Gateway, London E16 1XL *Excludes £2.50 transaction fee.