Helping Parents Feel Prepared: Daisy First Aid Continues its Partnership with The Baby Show sponsored by Pampers, at The NEC, Birmingham, 8-10 May 2026

Daisy First Aid is proud to continue its partnership with The Baby Show sponsored by Pampers, as the UK’s largest and best-loved pregnancy, baby and parenting event prepares to return to The NEC Birmingham, from Friday 8th to Sunday 10th May 2026.

Celebrating everything for bump, baby and beyond, The Baby Show offers a world of inspiration for those preparing for a new arrival. From nursery essentials such as cots, cribs and car seats to clothing, nappies, feeding equipment, pregnancy pillows and baby carriers, the show is a must-attend event for first-time parents and those expanding their families.

With more than 350 brands in attendance, including leading household names such as Pampers, Tommee Tippee, MAM, Joie, iCandy, Bugaboo, Tutti Bambini, Nuby, Daisy First Aid, The Baby Room at Smyths, Aptamil, Mamas and Papas, Obaby, Live Vida, Foldimats, Gigil, Najell, Cheeky Rascals, and Babyprints, visitors can also discover boutique and independent brands not often found on the high street. New and emerging brands joining the show in 2026 include Zinzino, Forever Living, Listely, Pure Baby Wipes, First Frames and Trosseau of Nottingham Lace.

Ensuring visitors can shop smart and feel confident in their purchasing decisions, The Baby Show offers exclusive deals, savings and show-only offers, alongside opportunities to try before you buy. The much-loved Buggy Testing Track, led by Project Baby and team, will return—allowing parents to test prams, buggies and pushchairs across different terrains, with expert guidance available throughout.

Education and expert advice sit at the heart of the show, with The Live Talks Stage, sponsored by Tommee Tippee & Boots Parenting Club, welcoming a wide range of expert speakers across all three days. Topics will cover the key issues facing new parents, including birth, sleep, first aid, newborn feeding and weaning, babywearing and mental health. Confirmed speakers include our own Daisy First Aid Trainer, Nicole Barnard, Midwife Pip, Annabel Karmel MBE, Heidi Skudder from Positively Parenthood, Kieran Anders, Dad Matters Lead at Home-Start UK, and more.

Visitors can also enjoy a range of much-loved family-friendly features, including The Baby Show Café with Joie, The Baby Feeding Café sponsored by Holle, with free baby food, warmers and microwaves, and The Baby Changing Area sponsored by Pampers, complete with complimentary nappies and wipes for visitors to sample.

Through this partnership, Daisy First Aid is proud to continue supporting parents with vital baby and child first aid knowledge, helping families feel prepared, confident and empowered from day one. What’s more, we have a special ticket offer to share: Get your tickets in advance to Save £10* on tickets with code “PTDFAA”! (Includes a £2 transaction fee, which is applied per order).

*T&Cs apply. Offer ends Thursday 7th May 2026, at 23:59. Visit The Baby Show website for full terms & conditions.