Renowned for supporting expectant parents and growing families, The Baby Show offers a world of inspiration for those preparing for a new arrival. From nursery essentials such as cots, cribs and car seats to clothing, feeding equipment, pregnancy pillows and baby carriers, the show is a must-attend event for first-time parents and those expanding their families.

With more than 350 brands in attendance, including household names such as Tommee Tippee, iCandy, MAM, Stokke®, Silver Cross, Venicci, Joie™, Nuna, Nuby, Daisy First Aid, Tutti Bambini, Cybex, Obaby, and The Baby Room at Smyths, visitors can also discover boutique and independent brands not often found on the high street. New and emerging brands joining the show in 2026 include Will and Finch, Dolcetta, Baby Care Consultancy, Little Love Books, Looped With Love, Shady, Nurtura, Little Paws Big Memories, Clipp, Aligned Parenting and Zello.

Ensuring visitors can shop smart and feel confident in their purchasing decisions, The Baby Show offers exclusive deals, savings and show-only offers, alongside opportunities to try before you buy. The much-loved Buggy Testing Track, led by Project Baby and team, will return—allowing parents to test prams, buggies and pushchairs across different terrains, with expert guidance available throughout.

Education and expert advice sit at the heart of the show, with the Live Talks Stage, sponsored by Tommee Tippee, welcoming a wide range of expert speakers across all three days. Topics will cover the key issues facing new parents, including birth, sleep, first aid, newborn feeding and weaning, babywearing and mental health. Speakers confirmed for Excel London include our own Daisy First Aid Trainer, Nicole Barnard, Charlotte Stirling-Reed, Annabel Karmel MBE, Heidi Skudder from Positively Parenthood, Midwife Pip, Midwife Vic, founder of C-sectionUK™, and more.

Visitors can also enjoy a range of much-loved features returning for 2026, including The Baby Show Café with Joie, the Baby Feeding Café with free baby food, warmers and microwaves, and the Baby Changing Area, complete with complimentary nappies and wipes for visitors to sample.

Through this partnership, Daisy First Aid is proud to continue supporting parents with vital baby and child first aid knowledge, helping families feel prepared, confident and empowered from day one. What’s more, we have a special ticket offer to share: Book in advance for £16* tickets, and save over 40% on-the-door with code “PTDFAA”!

*T&Cs apply. Offer ends Thursday 5th March 2026, at 23:59. Visit The Baby Show website for full terms & conditions.